ARBY’S CLASSIC ECONOMIC IMPACT STUDY
EVENT NAME: ARBY’S CLASSIC
EVENT YEAR: 2015 (STUDY CONDUCTED IN 2016)
HOST ECONOMY: BRISTOL, TN
The factors below were considered in the Economic Impact Study conducted in partnership between the Arby’s Classic tournament and the Bristol Chamber of Commerce.
Total Spectator Spending
Based on 30,000 total spectator admissions
• Total Spectator Admissions: 30,000
• Average number of days attended: 3
• % of Spectators resident in the host economy: 85%
• % of non-local spectators who are out of town visitors: 15%
• Number of Commercial stayers: 191
• Number of Non-Commercial stayers: 584
• Number of Day visitors (only): 500
• Average number of nights spent in Bristol: 5
• Average cost per bed-night (per person): $55
• Average daily spend on non-accommodation items (gas, food, shopping, entertainment, etc.): $116
Total Other Attendee (Athletes, Volunteers, Media, etc.) Spending
Based on 1,504 attendee admissions
• Total Attendees: 1,504
• Average number of days attended: 5
• % of Attendees resident in the host economy: 15%
• Number of Commercial stayers: 324
• Number of Non-Commercial stayers: 500
• Number of Day visitors: 454
• Average number of nights spent in the host economy: 5
• Average cost per bed-night (per person): $55
• Average daily spend on non-accommodation items (gas, food, shopping, entertainment, etc.): $116
Direct Expenses Outside of Bristol
• Spectator and Attendee Spending with Non-local Vendors
Direct spending
• Organizer Expenditures (marketing, advertising, souvenirs, parking, etc.) in LocalEconomy
Based on the factors above, the findings were that the Arby’s Classic Basketball Tournament provides annually:
Direct Economic Impact: $1,584,346
Indirect Economic Impact: $3,392,085